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November 26, 2018

“Please” and “Thank You”: The Magic Words to Recruit and Retain Donors

For non-profits, fundraising to support their goals and mission is a never-ending process. There is a constant drive for organizations to recruit new, passionate donors while retaining existing loyal ones. Each task is important and vital in maintaining stability and ensuring organizational growth. Both require effort and significant strategy. It is difficult to convince strangers...
November 13, 2018

3 Ways to Harness Storytelling to Improve Social Media Engagement

As the founder of a company that advises on the communications strategy of non-profits and small businesses, I often hear prospective clients express that they want better, more meaningful engagement on social and digital platforms. The problem is, they don't fully understand why. They don't know how to explain why they want better engagement and why it matters. They're...
November 1, 2018

6 Last Minute Tips to Enhance Your #GivingTuesday Campaign

Scene: #GivingTuesday is just under a month away, and you dragged your feet on creating a plan. You had grandiose plans for your campaign, but haven't quite gotten around to working out the kinks. This national day of giving offers an outstanding (and brief) opportunity to engage your audience to increase donations towards your cause....