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Social Media Strategy

  • Social Media Strategy

LIKES AND COMMENTS AND LEADS, OH MY!

SOCIAL MEDIA STRATEGY TO FIT YOUR GOALS

For a majority of non-profits and small businesses, social media is a huge opportunity that they can’t afford to ignore…but they also can’t afford to produce consistent, engaging content. The lack of results from social media can be frustrating and brands opt to give up and deem social a lost cause instead of figuring out how to increase engagement and conversions. That’s where we come in.

Audiences are on social media and that’s where you have to be in order to engage and convert your audience into customers, advocates, volunteers or ambassadors for your cause. Implementing a consistent, data-driven social media strategy is the only way to turn social media from an opportunity to an asset.

VALUE > VANITY

One reason brands struggle with achieving relevant success on social media is because they don’t know what metrics to value and use as an indicator of success. Most fly by night social media marketing agencies will sell you on vanity metrics, such as likes and comments, to convince you that their services are impactful. At AlvaOdessa we don’t focus on vanity metrics, we track the metrics that matter and optimize your social media presence so you get more traffic, more leads and more conversions.

TIME = MONEY | MAKE YOUR TIME INVESTMENT COUNT

In a digital world that is increasingly focused around ads, it’s important to understand that organic reach is a compliment to, not a replacement for, social media advertisement purchasing. Paid social media is the most effective way to reach a large audience with precision at a cost that fits within your budget.

Audiences are on social media and that’s where you have to be in order to engage and convert your audience into customers, advocates, volunteers or ambassadors for your cause. Implementing a consistent, data-driven social media strategy is the only way to turn social media from an opportunity to an asset.

YOUR BUDGET IS THE BOTTOM LINE

When discussing strategies that increase audience reach, engagement and conversions, paid social media can often be the final frontier for companies. Brands with little experience in paid social media are apprehensive to make the leap for fear of wasting valuable dollars and not receiving desired results.

This is a valid fear and paid social media is not a strategy that should be implemented on a whim, it takes to research and proven tactics to convert with paid social media, and AlvaOdessa achieves stellar results by:

  • Creating Ads and Posts with Conversions In Mind
  • Targeting Ads To Specific Audiences That Are Proven To Engage With Content
  • Launching A/B Testing On Each Ad To Ensure Largest Reach and Effectiveness
  • Optimize your Ads Daily Based On Real-Time Data

Social Media doesn’t have to be scary, we’re here to help you through it.

 

Are you ready to take your social media marketing to the next level? Shoot us an email at services@alvaodessa.com and let us know how we can help!